Barack Obama seems to be the flavor of the seasons to come. One of the policy spring boards has been that of Energy Self Sufficiency of the USA and the desperate urge to reduce the dependence on fossil fuels.
A sneak peak into the policy looks like this :
• Help create five million new jobs by strategically investing $150 billion over the next ten years to catalyze private efforts to build a clean energy future.
o Within 10 years save more oil than we currently import from the Middle East and Venezuela combined.
o Put 1 million Plug-In Hybrid cars -- cars that can get up to 150 miles per gallon -- on the road by 2015, cars that we will work to make sure are built here in America.
Toyota has already usurped the market leadership with the hybrid model Toyota Prius and already developing a beta model of plug in hybrid.
Most significant is the founding of www.betterplace.com by Shai Agassi , the erstwhile raising star at SAP. It is very interesting to take a look at their audacious business model. Much of the innovations those spring up in the Information Technology are sprung from paradoxical situations and importantly by companies who question the status quo of established industry giants pedaling legacy systems.
I just can’t help by admire the temerity of Shai and his team to take on the most inspiring charter to free the earth of the banes of Ozone depletion and show a path of freedom from the reliance of fossil fuels.And that too in an sector infested by oil mafia from ME and legacy of the auto empires like GM and Ford and their chieftains running to Capitol Hill for a bailout package!!!!! Read on :-
Biz Model !!!
It’s simple. The car has evolved. Gas guzzlers have gone the way of the dinosaur - there’s a reason they call it “fossil fuel.” In their place we have electric versions of our favorite makes and models being developed by established car companies.
And the evolution of the car means the evolution of the entire transportation model. When we eliminate the dependence on oil, we eliminate the environmental and economic damage that came with it.
The good news is we’re evolving into something very familiar. The Better Place business model is one most of us already experience every day - with our mobile phones.
Think of it like this: we pay mobile providers for minute-by-minute access to cell towers connected together in cellular networks. Truth is, we pay comparatively little - or next to nothing - for the phones themselves. After all, what you’re really buying is air time, not a box with buttons.
The same model works for transportation. Just replace the phone with an electric car, replace the cell towers with battery recharge stations, and replace the cellular networks with an electric recharge grid. Now you’re buying miles, not minutes.
Imagine the impact of the success of the above plan with the support of the already successful hybrid car business which is so successfully launched by Toyota. Imagine the importance of the vision of the man leading world largest super power and the patronage young entrepreneurs like Shai Agassi will get ? – Hope , Dream On ..A better world is in taking shape NOW.
Cheers !
Ara
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